If you’re scrolling through Instagram and notice one of your favorite creators tagging a brand with the hashtag #ad or #sponsored, you might be wondering:
“How much are they charging for this post?”
If you want to try it quickly, you can try our Instagram earnings calculation tool.
Instagram Post Earnings: More Than Just Likes
How much an influencer earns from sponsored posts depends on a few factors:
Number of followers
Engagement rate (likes + comments/followers)
Content quality
Niche and industry
Target audience
For example, a fitness influencer with 100,000 followers and high engagement could make $500 to $2,000 for a sponsored Instagram post.
Use an Instagram Earnings Calculator
Instead of guessing, use a tool like moneycalculator.ai to estimate how much an influencer is making. The Instagram Earnings Calculator allows you to input your number of followers, engagement rate, and niche to estimate the range of earnings for posts and stories.
Perfect for:
Creators who want to price their content
Brands who are planning their influencer budgets
People who want to know how much an influencer actually makes
Instagram Post Earnings Calculator: Simple Example
Let’s take a creator with:
150k followers
3% engagement rate
Fashion industry
Average CPM and brand partnerships:
Estimated Post Earnings: $750-1800
Stories Mentions: $300-700
Actual Integrations: Could be over $1000, depending on views
Yes, these numbers are per post. Imagine running multiple campaigns per month!
Now try Instagram Money Calculator